Social Radio
Encouraging connections through shared music experiences
Due to confidentiality agreements and non-disclosure agreements (NDAs) with SoundCloud, I am unable to share all of my projects in detail. The case studies and insights available here highlight key aspects of my approach and methodology.
They represent a portion of my comprehensive experience in user research. If you have any questions or would like to learn more about my professional journey, please feel free to reach out.
[Overview]
This project explored a Social Radio concept aimed at fostering connection through shared listening experiences. The research investigated how users naturally share music today, what motivates collaborative playlist behavior, and where natural entry points exist in the product ecosystem.
[Objectives]
- Understand how users naturally share music today
- Explore what motivates collaborative playlist behavior
- Determine if mutual following should be required for participation
- Identify natural entry points in the product ecosystem
[Impact]
- Refined prototype flow and consent model
- Clarified feature positioning within the ecosystem
- Supported decision-making around social interaction strategy
Social Radio – Early Concept Validation
This project explored a Social Radio concept aimed at fostering connection through shared listening experiences. Methods included in-depth user interviews, competitive market analysis, and prototype flow testing.
Users are inspired by passive discovery — seeing what friends are listening to. However, social friction such as follow requirements can discourage engagement.
Key insights & impact
Genre and mood navigation needs simplification to make the experience intuitive. The research clarified that mutual following should not be a hard requirement, as it creates unnecessary barriers to engagement.
These findings refined the prototype flow and consent model, clarified feature positioning within the ecosystem, and supported decision-making around the social interaction strategy.
