Music Tools
Exploring membership benefits and AI tools for creators
Due to confidentiality agreements and non-disclosure agreements (NDAs) with SoundCloud, I am unable to share all of my projects in detail. The case studies and insights available here highlight key aspects of my approach and methodology.
They represent a portion of my comprehensive experience in user research. If you have any questions or would like to learn more about my professional journey, please feel free to reach out.
[Overview]
This research explored membership benefits for Artist Pro creators, focusing on AI tools and third-party music creation partnerships. It included competitive analysis of "play with music" apps, interviews with emerging and established creators, and journey mapping exercises.
[Objectives]
- Understand how creators perceive AI-powered music tools
- Evaluate potential partnerships
- Identify unmet needs within membership offerings
- Map the journey from listener to creator
[Impact]
- Informed partnership decisions
- Influenced feature prioritization within membership
- Helped shape AI tool integration strategy
Music Tools & Artist Pro Membership Strategy
This research explored membership benefits for Artist Pro creators, focusing on AI tools and third-party music creation partnerships. Methods included competitive analysis of "play with music" apps, interviews with emerging and established creators, analysis of previous membership surveys, and journey mapping exercises.
A key finding was that AI tools require transparent labeling to build trust. Creators value tangible growth tools over experimental features, and the listener-to-creator journey includes clear friction points during first uploads.
Impact on partnership and feature decisions
Findings informed partnership decisions, influenced feature prioritization within the membership offering, and helped shape the AI tool integration strategy. The research provided a comprehensive view of creator needs, from the competitive landscape to the specific friction points in the listener-to-creator journey.
