Subscription Plans
Understanding user preferences for new subscription plan names
Due to confidentiality agreements and non-disclosure agreements (NDAs) with SoundCloud, I am unable to share all of my projects in detail. The case studies and insights available here highlight key aspects of my approach and methodology.
They represent a portion of my comprehensive experience in user research. If you have any questions or would like to learn more about my professional journey, please feel free to reach out.
[Overview]
The team explored renaming and restructuring subscription tiers (Fan Tier) to improve clarity, perceived value, and conversion rates. Participants were shown visual mockups of a subscription picker with placeholder names (Tier 1 / Tier 2) to provide context.
[Objectives]
- Identify the most resonant subscription names
- Measure clarity and differentiation between tiers
- Evaluate perceived value of Tier 2
- Uncover confusion points
- Gather improvement suggestions
[Impact]
- Delivered naming recommendations to product and marketing
- Recommendations implemented
- Noticeable improvement in conversion rates
- Increased user satisfaction with subscription clarity
Subscription Plans (Fan Tier)
The primary goal was to understand user preferences for new subscription names, determine the perceived value of the features offered, and gauge users' understanding of each sub-plan. The team explored renaming and restructuring subscription tiers to improve clarity and conversion rates.
Certain naming directions significantly improved perceived value, while some tier names created confusion about feature differences. Users needed clearer differentiation between listener and creator benefits.
Large-scale quantitative survey
Around 16,500 eligible users were invited to participate, achieving approximately 1,250 responses. The audience was primarily aged 18–34, with a balanced mix of iOS and Android users across genders and geographies.
Participants were shown visual mockups of a subscription picker with placeholder names (Tier 1 / Tier 2) to provide context. The survey focused on identifying the most resonant plan names, measuring clarity and differentiation between tiers, assessing perceived value, and gathering user suggestions for improvement.
